Episode 030 – Facebook Video Ad Tips from Paid Traffic Expert Rick Mulready


Rick is an industry-leading authority on simplifying social media and Facebook ads for entrepreneurs and small businesses. He’s the host of The Art of Paid Traffic podcast.

Rick’s Facebook ads programs are based on his years of testing, the thousands of dollars spent figuring out what works, and case studies from his own daily ads as well as those of his clients.

In this video, Rick shares some top tips for Facebook ads, especially using videos as ads to capture the attention of more people:

“If you’re not doing Facebook ads, get started. You don’t have to spend a lot of money to see if they work.”
– Rick Mulready
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3 Key Points from This Episode:

  1. Surround yourself with people who are already doing what you want to do. Build your network and hire a coach so you can learn from other people and make friends in the industry.
  2. Facebook videos are where it’s at! When a Facebook ad video shows up in someone’s news feed, it automatically plays, muted. Capture their attention visually for the first 10 seconds to give them a chance to unmute before you give away your best tips. You can also turn Facebook live videos into ads. In either case, make sure you have a call to action at the end of the video.
  3. Improve your sales funnel and figure out how to automate leads and sales. This is how you’re going to have freedom as a business owner. Set your goal, and then work backward on the steps it takes to get there.

Resources Mentioned & How to Connect: