Episode 041 – How Mitch Russo Uses Storytelling to Fuel Business Growth

Mitch Russo Venture Shorts Podcast with Molly Marie Keyser

In 1985, Mitch co-founded Timeslips Corp, which grew to become the largest time tracking Software Company in the world. Mitch was nominated for Inc. Magazine’s Entrepreneur of the Year in 1989 and 1991 and won Best Entrepreneur in 1989 by The National Association of Legal Vendors. He served as President and CEO of Business Breakthroughs, Int’l before becoming a business consultant specializing in building certified consulting and coaching organizations.

In 2015, Mitch published The Invisible Organization which is the CEO’s guide to building fully virtual organization. Now, Mitch is building certification & licensing programs which companies use to generate insane profits while exploding their sales.


“A failure is not a failure unless you call it a failure.”
– Mitch Russo
Click to Tweet!

3 Key Points from This Episode:

  1. Failures are not actual failures. They are just steps on your way to success, and ways to learn. Learn to figure out how to pivot and find out what works. Don’t limit what you’re doing by what you know you do. It’s easy to get stuck by saying “I can’t…” Business is all about jumping in and figuring it out. You don’t need a lot of money to start a business.
  2. Figure out how to tell your story in a way that people what to share it. Look at what is happening in the news that is relevant in the world and relate it your business, so you can share your story. Don’t be shy – contact people who might to write about you. Even if they say no, you’ve now made a connection and have started to build a relationship. The next time you call or email, they’ll know your name.
  3. Create habits. You can find work-life balance if you create a routine and schedule time for your work. This allows you to have space to create and work on your business.

Resources Mentioned & How to Connect: