Matthew Paulson is the founder of MarketBeat.com, a financial media company committed to making real-time investing information available to investors at all levels. MarketBeat publishes a daily investment newsletter to more than 400,000 subscribers and its network of financial news websites attracts more than 5 million visitors each month. MarketBeat’s reporting has been covered by a number of major financial media outlets, including Barron’s Magazine, the Wall Street Journal, CNBC, MarketWatch and Seeking Alpha.
– Matthew Paulson
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3 Key Points from This Episode:
- The money is in your email list. These are the people who are going to want to purchase from you and click on your ads. You need a way to communicate with them.
- Figure out where your clients are. The platforms you use need to be the platforms your audience use. Otherwise, you’re fighting an uphill battle and will fail.
- Don’t make the mistake of building a huge following on a platform you don’t own, where you don’t make the rules. When you build your own website and email list, you control your business.
Resources Mentioned & How to Connect:
- Social Quant
- Commission Junction
- Matt’s latest book: The 10-Year Turn Around