Episode 057 – Learn How to Build Your Audience on the Right Platform with Matthew Paulson


Matthew Paulson is the founder of MarketBeat.com, a financial media company committed to making real-time investing information available to investors at all levels. MarketBeat publishes a daily investment newsletter to more than 400,000 subscribers and its network of financial news websites attracts more than 5 million visitors each month. MarketBeat’s reporting has been covered by a number of major financial media outlets, including Barron’s Magazine, the Wall Street Journal, CNBC, MarketWatch and Seeking Alpha.

“If you’re trying to use a platform your audience isn’t on, you’re fighting an uphill battle.”
– Matthew Paulson
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3 Key Points from This Episode:

  1. The money is in your email list. These are the people who are going to want to purchase from you and click on your ads. You need a way to communicate with them.
  2. Figure out where your clients are. The platforms you use need to be the platforms your audience use. Otherwise, you’re fighting an uphill battle and will fail.
  3. Don’t make the mistake of building a huge following on a platform you don’t own, where you don’t make the rules. When you build your own website and email list, you control your business.

Resources Mentioned & How to Connect: