Kim Walsh-Phillips is the award-winning Speaker, Author, Podcaster and CEO of Elite Digital Group, a direct-response social media agency. Kim has brought in more than a billion dollars (without using Black Hat strategies) for her clients with her laser focus on increasing their revenue through direct-response marketing. She is author of the best-selling book, the No B.S. Guide to Direct Response Social Media Marketing, with Dan Kennedy, is behind the daily podcast, “Facebook Sales Strategies” and a columnist for Entrepreneur Magazine.
In this episode, Kim talks about how she was on a hamster wheel for 10 years with her business, only surviving because the bank covered her overdrafts. Learn how she turned it around to build a successful business:
– Kim Walsh-Phillips
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3 Key Points from This Episode:
- Position yourself as an authority/expert. Write content that includes real proof, using your clients as case studies, and share your stories. It is especially powerful to write a blog post about why you are not the cheapest option. You should also self-publish a book to set yourself up as an authority. Don’t listen to the voices in your head that tell you aren’t good enough to be an authority.
- Leverage how you can help people and provide as much value as possible. Create a lead magnet that that is an actual tool, not just information. They perform way better as opt-ins.
- It’s not about working harder; it’s about doing something different. You have to pivot and find recurring/passive income that will help you grow your business instead of running on that hamster wheel and never getting anywhere.