Episode 025 – The Power Letting Your Community Build Your Business with Boss Mom Dana Malstaff


Dana is a mother, author, business & content strategist, coach, podcaster, and blind spot reducer. Dana is the author of Boss Mom: The Ultimate Guide to Raising a Business & Nurturing Your Family Like a Pro, and the founder of the Boss Mom Movement. She serves Boss Moms who yearn for more time and less guilt when it comes to building their business and starting or raising their family, by providing the tools they need to get more out of their content and business, without sacrificing their family goals.

In this episode, find out how she let her community help her build the Boss Mom brand (they even picked the name), and how that helped her grow her business:

“You are not an island. You have to get support.”
– Dana Malstaff
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3 Key Points from This Episode:

  1. Be consistent with your brand. People will come to you if they start seeing your name everywhere, and as an added bonus, you’ll also attract people who are interested in some aspects of your brand, even if they aren’t your target audience.
  2. Build a community who can help you build your business. Let your community help you make decisions like naming, recommending course ideas, etc. When they feel included in the process, they’re going to authentically spread the word about your content and products.
  3. Get help! Just because you can do something yourself doesn’t mean that you should. Outsource so that you can do the tasks you do best.

Resources Mentioned & How to Connect: