Episode 043 – The Power of Storytelling to Grow a Business You Love with Cynthia Jamin

Cynthia-Jamin-Venture-Shorts-Podcast-with-Molly-Marie-Keyser

Cynthia Jamin grew up in Chicago. Because of her abusive childhood, she relocated to California to live with her father. She was a professional actress but decided to become an entrepreneur. With a $20,000 inheritance and strong perseverance, a business was born! TwirlyGirl is now a million dollar brand. Learn how she did it in this episode of the Venture Shorts podcast:

“You have to find your original story.”
– Cynthia Jamin
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3 Key Points from This Episode:

  1. Invest in a website, and figure out where you target market lives, so you can advertise there. Make sure your website has a way to capture email addresses, and work with influencers in your space to send people to your website to start. Lightboxes (pop-up opt-ins) work really well for converting readers to subscribers. Then, stay in contact with your subscribers via an email funnel. Your audience signed up because they WANT to hear from you!
  2. You don’t have to know anything to get started. Having the fresh eyes of a newcomer can be a benefit! Cynthia started out with no entrepreneur experience, and today, she has a million-dollar business.
  3. What is your story? No matter what your business, you’re going to have lots of competitors. By infusing your website with your story, you’re going to appeal to your customer. You don’t have to sell to everyone. Find the people who resonate with you.

Resources Mentioned & How to Connect: