Episode 040 – Alexia Vernon’s Tips for Using Speaking to Increase Conversions and Grow Your Biz

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Branded a “Moxie Maven” by the White House for her unique & effective approach to developing female leaders, Alexia Vernon is a women’s public speaking & leadership coach who has spoken at the UN during the Commission on the Status of Women, is the creator of the Your Spotlight Talk virtual training program for transformational, TED-style speakers, and leads a series of delicious speaker development experiences including The Spotlight MasterTreat and the Spotlight Speakers Collective. Alexia has been featured by and contributed to media such as CNN, NBC, the Wall Street Journal, Forbes, Inc, the European Business Review and Women’s Health Magazine.
In this episode, learn exactly how public speaking can increase your conversions, and Alexia’s best tips for becoming an effective public speaker:

“There’s nothing that converts, in my humble opinion, as effectively as speaking.”
– Alexia Vernon
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3 Key Points from This Episode:

  1. Sharing your story allows your audience to get to know you. Anyone can claim they are an expert, but speaking directly to your audience through videos, webinars, etc. can help your audience connect with you so you can rise above the noise and boost your conversion rate. Recognize that ultimately people want to know who is behind your products.
  2. Whether you are speaking online or live (or both), whenever you start to get nervous, redirect that energy 100% to serving your audience. It gets you out of your own head, brings out your real personality, and helps you find creative solutions. Remember that it is okay to pause, smile, and collect your thoughts. It weeds out the “ums” and draws the audience in so they are even more interested in what you have to say.
  3. Don’t make the mistake about starting with your story when you haven’t established the strong idea that you want to spread. Tell your audience the point, then integrate your story.

Resources Mentioned & How to Connect:

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