AJ Wilcox is a digital marketing fanatic who found surprising, early success with LinkedIn Ads. He started B2Linked, a LinkedIn Ads-specific agency in 2014. He’s a ginger, triathlete, and lover of experiences. He & his wife live in Utah with their 4 kids, and his company car is a gokart.
– AJ Wilcox
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3 Key Points from This Episode:
- When starting out, don’t underestimate the power of free advertising – whether it’s getting coffee with people who fit your ideal client profile, being a guest on a podcast, writing guests posts for sites that cater to your ideal client, etc. Whatever you can do to get in front of your ideal client will pay off if you do it diligently.
- If you’re at the beginning of your business, one of the best marketing tools you can use is a freebie, or what’s known as a gated asset. A potential client or lead has to sign up for your newsletter in order to get the freebie (in other words, open the gate), and in exchange for great content you get their email address.
- LinkedIn is an awesome, professional way to start conversations with people. This goes for people not only in the 9-to-5 realm, but also for entrepreneurs looking to connect with other entrepreneurs in the same field.